ABOUT ME

WHO I AM
Rocio Segura is a sought-after Freelance Photographer & Art Director based in New York City, originally from Spain. With a Master's in Digital Photography from the School of Visual Arts New York, Rocio brings a wealth of expertise to her craft. Her power as a commercial photographer lies in her personal unique way of capturing the essence of each brand. Rocio's portfolio showcases a mastery of lighting and composition, delivering high quality imagery that resonates deeply with audiences. Known for her creative visual narrative and her special attention to detail, she consistently exceeds client expectations. She creates timeless beauty through her lens that transcend the ordinary and illuminate the extraordinary.
WHAT I MASTER

BEAUTY PHOTOSHOOTS
On a beauty photoshoot I make sophisticated images that promote beauty products, cosmetics, skincare, or related services. We combine a creative vision, technical expertise, and marketing strategy to produce visually captivating images that resonate with target audiences. Handling high-resolution photography techniques to capture details, textures, and colors of the products to advertise. Lighting setups are carefully orchestrated to highlight product features and create the desirable look. A beauty photoshoot can be tailored for different uses like photographic campaigns, editorial shoots, social media content... for the beauty industry.


FASHION PHOTOSHOOTS
A fashion photoshoot is a strategic visual production with the goal of promoting fashion products in a visually effective manner. It combines artistic creativity with commercial objectives to communicate the brand's style, identity, and values. We use the power of photography to speak to the audience because photography helps people to see. An image speaks a thousand words. A fashion photoshoot can be customized for photographic campaigns, editorial shoots, look-books, social media content... for fashion designers and fashion brands.


PORTRAITURE PHOTOSHOOTS
On a portrait photoshoot, I craft sophisticated digital creative portraits for professionals in need of a visual eye-catching concept to represent them and their form of art. We work with musicians, actors, painters, models... From the initial concept to the final edit, I am dedicated to creating images that capture your beauty and the essence of who you are. Each session is a collaborative journey, where we work together to create images that align with your needs.
A portrait has the power to convey profound emotions and tell compelling stories with a single image. This type of images are preferred for album covers, interviews, some photographic campaigns, social media content, personal use...


PRODUCT PHOTOSHOOTS
On a product photoshoot, my primary focus is on showcasing the physical attributes of the product in the most compelling and detailed manner possible. I meticulously highlight the product's design and features through high-resolution photography that captures its texture, color, and intricate details. Product images are a perfect pair for beauty and fashion photoshoots. People love to see the containers and the garments closely. They are a very important part of the strategic puzzle of the marketing actions.

HOW I DO IT

PHOTOGRAPHIC CAMPAIGN
Through the power of photography we can rely on the visual impact to communicate messages effectively and leave a lasting impression on the market. We can collaborate from the creation of a cohesive concept that aligns with the brand's identity and marketing objectives. Through a detailed planning of the photoshoot, including location scouting, prop selection, model casting and scheduling. An immaculate execution ensures the capture of high-quality images that convey the desired message and look. Let's make magic together!

EDITORIAL WORK
Visual storytelling that combines photography with a strong art direction to showcase products, seasonal trends and influences in a creative and artistic manner. Art direction plays an important role as we start working with a concept to set the tone and style for the entire shoot. The goal is to achieve a visual story that engages and captivates the audience. I have a special love for this form of art.

LOOK-BOOK
Visual catalog that features a fashion or beauty brand collection. It serves as a visual representation of the aesthetic, vision, and work of the creator. Together we will work on the art direction and decide the colors to be used, the composition and set design. The lighting will be discussed beforehand and used in a consistent way through the catalog. A photo look-book plays a crucial role in the marketing and promoting strategy and it gives us a playground to build a personal visual narrative.

SOCIAL MEDIA CAMPAIGN
Photo or video sessions specifically tailored to create visual material for social media platforms.
These shoots are strategically planned to produce engaging, high-quality content that aligns with a brand's or individual's social media strategy. A defined creative direction guides the visual style and aesthetics of the content. This includes decisions on themes, colors, lighting, props, and settings that resonate with the brand's identity and appeal to the target audience.
OTHER SERVICES

ART DIRECTION
There are many ways to approach a project, the most important part is to understand the goal. Once I know this, I start with Art Direction, a very satisfying part of the work, the creative direction of visual elements within a photographic project. We can work together on the creation of a cohesive vision. Defining the creative direction, mood, style, and messaging that will guide the visual execution of the photographic project. It requires a blend of creativity, strategic thinking, collaboration, and attention to detail to bring artistic visions to life effectively.
POST-PRODUCTION
The Post-production is the forgotten step, but as important as any other, without post-production the work is unfinished. It is the stage of production that occurs after the photography phase is complete. Post-production finalizes and enhances the raw images before they are ready for distribution or publication. Post-production is a critical stage in the process where creativity, technical expertise, and attention to detail come together to refine and enhance raw images into a polished final product.
PRINTS
I make high quality handmade inkjet prints on archival matte paper upon request.
Try it, You will love this!!
MOTION
A motion shoot or a videography session where the primary focus is on capturing dynamic, moving subjects or scenes.
At rociosegura.com we can deliver: Animated gifs, Short promo videos and Behind The Scene. Let's give it a try!!

WHERE AM I LOCATED

Located in Brooklyn, NY
Work Locally and Internationally
Shoots in Studio and in Location
Take a look at my own studio